Since starting down our social media road, I’ve always had a sense of how things should go. And because it’s been managed by a small rag-tag team, I think we’ve done pretty well at being consistent and unified. With a little trial by fire we’ve all learned and created unwritten guidelines for ourselves. But unwritten is only good for us. It’s not good for newcomers to the team and it’s not good for friends and guests. It’s also not good for you to understand why it is we sometimes do what we do.

This is why I’ve added two new pages on our corporate site that, hopefully, will let you see the cogs working.

• Our Approach to Social Media
• Guidelines for Employees

Along with these, I’ve added one more: Guidelines for Participants

Participants? What!? Why would we want to do this? Because we moderate.

However, here’s something important I’d like you to see:

It’s the same. I’m asking we all follow the same principles.

Only through debate and discussion can we make it better – please feel free to comment.