Partnership With National Initiative Means Moms Clear The Clutter & Save Money Through The Simple Act of Costume Swapping

Victoria, BC – August 15, 2012

Used.ca – The premiere Canadian online classified network – is helping moms across Canada green their Halloween this year as they present the first National Costume Swap Day™ Canada.

UsedEverywhere has joined the team as the title sponsor, working with producers from Our Big Earth Media Co. to celebrate this fun, practical and socially conscious Halloween tradition.

“We are very excited to announce our partnership with National Costume Swap Day Canada. This project embodies our foundational values of recycling, repurposing and redistributing items that may otherwise end up in the landfill,” said Used.ca’s Erin Richards. “This initiative allows us to continue helping moms make economically and environmentally responsible decisions for their families while also bringing women together in communities across Canada. We think this is a terrific cause and are honored to be a part of it!”

BEGINNINGS

National Costume Swap Day™ began in the U.S. with a simple idea from founders Corey Colwell-Lipson and Lynn Colwell – trade costumes instead of buying new ones. It has blossomed into an international movement, which Canada joins in 2012.

THE EXPERIENCE

National Costume Swap Day Canada believes that healthy families and kids begin with taking what we have and putting it to good use. Halloween costumes are the stuff of imagination. Swapping them means you get to engage that sense of wonderment, build community, save money and live lighter on the Earth.

National Costume Swap Day Canada provides a central meeting point where communities from across Canada can begin greening their Halloween by setting up, publicizing and hosting costume swaps at their local community centers, halls, churches, schools and other public places. We give swap hosts all of the tools.

A NEW TRADITION TO LOVE

Kids: It’s about the experience. Rather than picking out a costume at a big box store, kids have the chance to find something unique and use their imaginations.

Moms and Dads: This empties out those boxes of old costumes in storage, saves money, connects them to the community and be a bit more socially conscious too.

Communities: An opportunity to establish progressive holiday traditions that key in on fostering the creativity and imagination of our kids, teaches social responsibility and supports the 3 Rs – reduce, reuse, recycle

Learn more at www.costumeswapdaycanada.com

About Used.ca:
Used.ca is a Canadian-owned network of classifieds sites. Founded in 2003, Used.ca is comprised of 50 city sites in Canada and is free to use and easy to navigate. Used.ca  is founded on the values of recycling and repurposing items that may otherwise end up in the landfill. They believe in helping communities downsize or upscale their homes, cars and closets in order to reduce garbage and help those in need. This family-friendly sensibility is also found in their charitable outreach, specifically in their Community Angel Program. Through their presence at community events and partnerships with non-profits, Used.ca strives to be hyper local in order to maintain a network of sites that reflect their users.

About National Costume Swap Day Canada:
National Costume Swap Day™Canada creates that touch point for families today where putting what we already have in our closets, basements and attics to good use in a way that is charming, engaging and fun. In 2012, swaps will be held across the country on October 13.

The movement is based on a simple premise – trading costumes at Halloween instead of buying new ones. It doesn’t take anything away from the nostalgia and warmth of Halloween traditions. It creates a new one built into a holiday that children love.

About Our Big Earth Media Co.:
Our Big Earth Media Co. is a collective of Canadian-based social cause marketers creating and producing family-based initiatives focused on literacy, arts, education and healthy families.
Media Contacts:
Erin Richards/Used.ca
250.381.3633 ext. 3291
Media@Used.ca

Robin Rivers/National Costume Swap Day™ Canada
902.404.4220
robin@costumeswapdaycanada.com